The biggest and most successful bands established their own style, composed their own instantly recognizable theme song, and featured prominent musicians and vocalists that became their “brand” as we would call it today.
Global war conflicts helped create the thirst for the music and memories but also led to the significant demise of large touring bands. Many of the musicians and band leaders became involved in military requirements leaving vacancies in every section of the bands. Singers became band leaders, recordings and television brought more big band music into homes and theaters. The costs associated with traveling became prohibitive.
Very few of the original bands exist today but the MUSIC LIVES ON through regional Big Bands playing all the original Big Band favorites while including the music of contemporary vocalists, Broadway and movie music, and new genres regularly emerging.